Branditify

Pitch deck design

A pitch deck is an argument, not a slideshow.

Branditify is a pitch deck design company. We work on the story first — what has to land, in what order, with the evidence given its right weight — then design every slide so an investor, a client or a board can follow it without effort.

See selected work
KettleworksIndustrial sensors · illustrative
Lines monitored, last six quarters
Whatever you already haveA half-written draft, a document, a spreadsheet, a voice note. Almost nobody arrives with a finished narrative, and nobody needs to.
The few things that actually have to landMost decks say too much. The first job is deciding what the audience has to understand, and what is only reassuring us.
Put in the order the audience needsA deck is read in sequence. The order decides whether each slide arrives as an answer or as another thing to hold in your head.
One slide, one ideaEach point becomes a slide with a title that says something, and nothing on it that is not doing work.
Numbers given a hierarchyThe figure that matters gets the size. Everything supporting it gets less. Evidence nobody can read is not evidence.
And every slide belongs to one deckOne type scale, one grid, one way of drawing a chart. That is what makes forty slides read as a single argument.

Illustrative deck · sample data

Before the design

A deck has to be followable before it can be beautiful.

Most decks that fail are not ugly. They are hard to follow — too much on each slide, in an order that makes the audience do the assembling.

A pitch deck is effective when it does not try to say everything. It carries the few messages the audience has to understand, in an order that makes each one land as an answer to the last, with evidence given the weight it deserves — so that by the end the next decision is obvious rather than argued for.

Everything here is true, and a deck that carries all of it says nothing. This is the state most first drafts arrive in.

The first real decision, and it is a subtraction. What is left has to earn its slide.

Order is not a formality. Proof shown before the problem is just a number.

The same company, two different decks. Audience changes what counts as evidence.

Every deck is asking for something. Naming it is what stops the last slide being a thank-you.

Only now is it worth designing.Design cannot rescue an argument that has not been made. Once the order is settled, every visual decision has a right and a wrong answer — which is what makes the design fast rather than a matter of taste.

Narrative order

The order is the argument.

These are the moves most decks are built from. Not a fixed template — the set you use, and the order you use it in, depends on the decision you are asking for.

Most pitch decks are assembled from a common set of moves: context, the problem, the solution, who it is for and how big that is, how the business makes money, evidence that it works, how it reaches people, who is building it, what the numbers look like, and what is being asked for. Which of those you need and what order they go in depends on the audience and the decision — an investor deck and a sales deck use the same moves to different ends.

KettleworksDowntime you can see coming.
Unplanned downtime costs more than the fix
It is predictable before it happensListenPredictSchedule
Mid-size plants, not the enterprise
Hardware once, software monthly
Lines monitored, last six quarters
Through the people who already service the plant
Built by people who ran the plants
Where the revenue comes from
What we are asking for
Move 01Opening

Who this is and what they do, in one line.

Move 02The problem

The thing that is expensive, stated so the audience recognises it.

Move 03What we do

The answer, in the same language the problem was in.

Move 04Who and how many

The people this is for, and honestly how many of them there are.

Move 05How it makes money

What is sold, to whom, and what it costs them.

Move 06Evidence

What has already happened. The most persuasive slide in most decks.

Move 07How it reaches people

The route to the customer, not a list of channels.

Move 08Who is building it

Why these people, for this problem.

Move 09The numbers

What the shape of the business looks like ahead.

Move 10The ask

What you want to happen next, said plainly.

A deck does not need every one of these, and using all ten badly is worse than using six well. The order shown here is a common one, not a rule.

Hierarchy

One slide, one idea.

Nearly every crowded slide is a slide that has not decided what it is for. The fix is subtraction and order, not decoration.

A slide becomes clear when one idea is given the title, the evidence for it is grouped and sized by importance, and everything that is not doing work is removed. Most crowded slides are carrying two or three separate points that should each have had their own slide.

What it becomes

A title that makes the claim, one figure carrying it, and supporting detail sized to match how much it matters.

Unplanned downtime costs more than the fix
  1. Give it a title that says something"Downtime costs more than the sensors" beats "Overview".
  2. Pick the one numberIf three figures compete for attention, none of them lands.
  3. Group what belongs togetherRelated things placed together read as one idea rather than four.
  4. Cut what is only reassuring youThe detail you are afraid to leave out is usually the detail nobody reads.

Evidence

A number nobody can read is not evidence.

The same figures can settle a question or start one. What changes is which comparison you draw and how much room you give it.

Data in a pitch deck should answer the question the audience is actually asking. That usually means one headline figure with the comparison that makes it meaningful, a chart drawn to be read at a glance rather than to show every point, and a table only where somebody genuinely needs the individual rows. Everything else is supporting detail and should be sized as such.

Mid-size plants, not the enterprise
Lines monitored, last six quarters
Where the revenue comes from
Hardware once, software monthly
A headline figure

One number, with the comparison that gives it meaning. Use it when the whole point is the size of something.

A trend

Direction over time. Use it when the shape of the line is the argument, not any single value on it.

A comparison

Two or three things set against each other. Use it when the audience has to choose between them.

A small table

Rows somebody has to read individually. Use it sparingly — a table is what you reach for when nothing else fits.

Every figure on this page is illustrative and belongs to the sample company. Real client numbers appear in a deck only where the client has given them to us.

The system

Forty slides that look like one deck.

A deck is not a folder of slides. It is one set of decisions applied to every slide, which is what stops the twentieth looking like it came from somewhere else.

Consistency in a deck comes from deciding a small number of things once and applying them everywhere: a type scale with a job for each size, a grid that positions everything, one accent colour used only for emphasis, one way of drawing every chart, and a consistent treatment for section breaks. That is what lets a deck grow to forty slides without falling apart, and what lets somebody else add a slide later that still belongs.

KettleworksDowntime you can see coming.
Unplanned downtime costs more than the fix
Lines monitored, last six quarters
Hardware once, software monthly
What we are asking for
  1. Type scaleA size for the claim, a size for the support, a size for the footnote. Decided once.
  2. GridEverything lands on the same lines, so nothing looks placed by hand.
  3. ColourOne accent, used only for the thing that matters on that slide.
  4. Chart styleThe same axis, the same weights, the same labels, on every chart.
  5. Section breaksA held beat between chapters, so a long deck still has structure.

Where you already have a brand, the deck is built in it. Where you do not, the deck gets a system of its own that will not fight one later.

Not all decks

Same discipline, different decision.

A deck is shaped by what it is asking for. The craft does not change; the argument does.

An investor deck is built around the opportunity: the problem, the market, the evidence that this team can take it, and the ask. A sales or business deck is built around the buyer: their situation, what you do about it, why you are credible, and the next step. A company overview establishes who you are for an audience with no context, and a board deck reports against what was already agreed. The design discipline is the same in all four; the order and the emphasis are not.

Lines monitored, last six quarters
It is predictable before it happensListenPredictSchedule
KettleworksDowntime you can see coming.
Where the revenue comes from
What it asks forA second meeting.

The size of the opportunity and the evidence this team can take it.

The order it runs in
  1. The problem
  2. Who and how many
  3. Evidence
  4. The ask

Traction and market carry the most weight. The ask is explicit.

What it asks forA trial, a pilot or a proposal.

The buyer’s situation, and what changes for them.

The order it runs in
  1. The problem
  2. What we do
  3. Evidence
  4. The ask

Credibility and relevance beat completeness. Less about you than you expect.

What it asks forTo be understood and remembered.

Who this is, what they do, and who they do it for.

The order it runs in
  1. Opening
  2. What we do
  3. Who and how many
  4. Who is building it

Read without you in the room, so it has to stand on its own.

What it asks forA decision on something already known.

What happened against what was agreed, and what needs deciding.

The order it runs in
  1. Evidence
  2. The numbers
  3. The ask

The audience has context. Repeating it wastes the meeting.

How it runs

You do not need a finished draft.

The most common reason a deck never gets made is waiting until the content is ready. It does not have to be.

A pitch deck project can start from whatever exists: an old deck, a document, a spreadsheet of figures, notes, or a conversation. We structure it, rewrite what needs rewriting, design the deck, and refine it with you. Clients are not expected to arrive with finished copy — deciding what the deck should say is part of the work, not a prerequisite for it.

  1. You send what existsA draft, a document, numbers, or nothing but a conversation.
  2. Unplanned downtime costs more than the fix
    We structure itWhat has to land, in what order, for whom, toward what decision.
  3. Unplanned downtime costs more than the fix
    We clarify the wordsTitles that make claims, and supporting lines that support them.
  4. Unplanned downtime costs more than the fix
    We design itThe slide system, the charts, the hierarchy on every slide.
  5. Lines monitored, last six quarters
    We refine it with youReading it as an audience would, and cutting what still does not earn its place.
  6. Lines monitored, last six quarters
    You get the deckThe presentation, the editable source, and the assets it was built from.
Useful things to send, if you have them
  • An existing deck, in any state
  • A business summary, or a document that covers it
  • The numbers that matter, however they are stored
  • Who the audience is and what you want them to do
  • Product or service detail you would want a buyer to know
  • Your brand files, if the deck has to match them

None of these is required to start. A conversation is enough to work out what the deck needs.

Work

The same discipline, on work you can open.

A deck is information laid out to be understood — and so is a brand book, a brochure, a printed campaign and a data story. These are published Branditify projects, each showing the scope its own record lists.

Mangla Hoists — Industrial cranes & hoistsMangla HoistsIndustrial cranes & hoistsannual calendar designprint collateral designView project
MomoRush — Quick-service food (momos)MomoRushQuick-service food (momos)brand bookDigital Green — Agriculture & social impactDigital GreenAgriculture & social impactimpact storytellingdata visualisationDetail Driven — Car detailing & careDetail DrivenCar detailing & carebrochure designStandee Designs — Standee Designs

Scope shown on each project is taken from that project’s own record. Where a deck is what you need, it is scoped against your business rather than against anything here.

Selected work Everything we have shippedCompanies we work with Who we have built alongside

What decides the size

What makes one deck project bigger than another.

The size of a pitch deck project is decided mainly by how settled the content already is, whether the writing needs to be reworked or only tightened, how many slides there are, how many custom charts or diagrams have to be drawn, whether financial material needs formatting, whether the deck must match an existing brand, whether more than one version is needed, and whether it is a redesign or a deck built from nothing.

  1. How settled the content isA clear draft, or a decision still to be made about what the deck says
  2. How much rewritingTightening what is there, or working out the argument with you
  3. How many slidesA short investor deck, or a long deck with appendices
  4. Custom charts and diagramsStandard charts, or things that have to be drawn from scratch
  5. Financial materialWhether figures arrive clean, or need formatting and checking with you
  6. Existing brandA brand to build in, or a deck system that has to be designed
  7. How many versionsOne deck, or variants for different audiences

The finished deck and its editable source file are yours, along with the charts, diagrams and layouts made for it. Fonts and any licensed imagery are licensed in your name rather than ours, so nothing about the deck depends on us afterwards.

Questions

Asked before commissioning a deck.

What is a pitch deck design service?
It is the work of turning what a business needs to communicate into a presentation an audience can follow: deciding what the deck should say and in what order, writing the slide titles and supporting lines so they carry the argument, then designing every slide and chart so the important things are the ones that read first. It covers the thinking as well as the visual design.
Do you design the slides only, or help with the story too?
Both, and the story comes first. Design cannot rescue a deck whose argument has not been made — a beautiful slide in the wrong place is still in the wrong place. We work out what has to land and in what order, then design it. Where the narrative is already settled, that part is quick.
What makes a pitch deck effective?
Not trying to say everything. An effective deck carries the few messages the audience genuinely has to understand, in an order where each one answers the last, with evidence given weight in proportion to how much it matters. The test is whether the next decision feels obvious by the end rather than argued for.
What is the difference between a pitch deck and a presentation?
A presentation can be almost any structured set of slides, including ones that only inform. A pitch deck is decision-oriented: it exists to move an audience toward a specific next step, so its order, its emphasis and its level of detail are all chosen against that decision rather than against the topic.
What is the difference between an investor deck and a sales deck?
An investor deck is built around the opportunity — the problem, how big it is, the evidence that this team can take it, and the ask. A sales deck is built around the buyer — their situation, what changes for them, why you are credible, and the next step. Same craft, different argument, and usually a different order.
Can you redesign an existing pitch deck?
Yes, and it is a common way to start. A redesign usually finds that some of the work is structural rather than visual — slides that should be merged, an order that makes the audience do the assembling, a number buried three levels down. We will say where the deck needs restructuring and where it genuinely just needs designing.
Can you work from rough notes or unstructured content?
Yes. Most projects start from something unfinished: an old deck, a document, a spreadsheet, or a conversation. Working out what the deck should say is part of the job rather than something to complete before starting. Waiting for the content to be ready is the most common reason a deck never gets made.
Can you simplify a complicated presentation?
That is usually the main task. Crowded slides are almost always slides carrying two or three separate points, and the fix is to separate them, decide which idea each slide is for, and remove what is only there for reassurance. Simplifying is a content decision that design then makes visible.
Can you improve charts, numbers and financial slides?
Yes. Data slides usually fail because the chart shows everything instead of answering the question being asked. We pick the comparison that carries the point, draw it to be read at a glance, and size the supporting detail to match its importance. Where figures need formatting or checking, we work through them with you.
How many slides should a pitch deck have?
As few as the argument needs, which is usually fewer than the first draft. Slide count is decided by how many distinct ideas have to land, not by a target — and a deck that hits a number by splitting one idea across three slides has not been shortened. Appendix slides are a useful place for detail an audience may ask about.
Can the deck match our brand identity?
Yes, and it should. Where brand files exist, the deck is built in them — the type, the palette, the graphic language. Where they do not, the deck gets a system of its own, designed so it will sit alongside a brand later rather than fight one.
Can you create custom charts, diagrams and visuals?
Yes. Bespoke diagrams are often what makes a difficult idea land — a process, an architecture, a market structure. These are drawn to the deck’s own system so they read as part of it rather than as illustrations dropped in.
Can you work to a deadline?
Usually, and it is worth saying early. A presentation date changes how the work is sequenced — structure and the slides that carry the argument first, refinement after. We will tell you honestly what is achievable in the time rather than agreeing and reducing quality quietly.
What determines the scope of a deck project?
Mainly how settled the content is, how much rewriting is needed, how many slides there are, how many custom charts or diagrams have to be drawn, whether financial material needs formatting, whether an existing brand has to be matched, and whether more than one version of the deck is needed.
What makes one deck project larger than another?
Unsettled content, mostly. A deck whose argument is already agreed is a design project; one where the argument still has to be found is a thinking project with a design at the end. After that it is custom charts and diagrams, which take longer than slides made of type.
Who owns the final deck and source files?
You do. The finished deck, its editable source file, and the charts, diagrams and layouts made for it are yours. Fonts and any licensed imagery are licensed in your name rather than ours, so nothing about the deck depends on us once it is handed over.
What happens after I get in touch?
A conversation about the deck rather than about slides: who the audience is, what you want them to do, and what already exists. That is enough to scope the work and to say whether the deck needs restructuring or designing. You do not need to prepare anything for it.

Start here

Bring us the deck you have, or the story that still needs one.

Either is a fine place to start. A short conversation about the audience and the decision usually settles whether this is a redesign, a rebuild, or a deck written from scratch.

Brand strategy & identity The brand a deck is built inWebsite design & development Where the deck sends peopleSelected work What we have shippedCompanies we work with Who we have built alongside