Free Branditify tool
Run a free AI brand audit on your site.
Paste a URL. The tool fetches the page, reads what is actually in it, and scores six things a visitor and a search engine both react to. Every point it takes off comes with the reason, so you can check the finding rather than trust the number.
- PositioningCan a first-time visitor tell what this is?
- Visual IdentityDoes the page look deliberately made?
- Website CraftIs it built with care?
- SEO ReadinessIs the page set up to be found?
- AI ReadinessCan an answer engine tell who you are?
- ConversionDoes a visitor know what to do next?
Before you run it
A brand audit asks whether a business is saying the same clear thing everywhere.
This one asks that of a single web page, because that is what it can actually see — and for most businesses it is also the page where the answer matters most.
- What is a brand audit?
- A structured review of how clearly and consistently a business presents itself — its positioning, its messaging, its identity and the touchpoints a customer actually meets. A full audit looks across all of them. A website-based audit looks at the one touchpoint that is public, machine-readable and usually first.
- What is an AI brand audit?
- On this tool it means two things, and only these two. The checks run automatically rather than by a person reading your site. And one of the six dimensions is AI readiness — whether an answer engine can work out who you are from your page. It does not mean a model forms an opinion about your brand: the scoring is deterministic, so the same page scores the same way twice.
- What does this free brand audit actually check?
- One public page, six dimensions, all from what the page contains: the headline and meta description, fonts, favicon and share image, payload size and response speed, title, canonical and structured data, schema and answer blocks, and whether there is a call-to-action and analytics. Each dimension returns the specific findings behind its score.
Illustrative audit · sample website
One page, read the way the tool reads it.
Six dimensions, each scored from things anybody can check by hand. Two of them come back clear here, which is the useful part — the craft is already in place, so what is missing is cheap.
Northstar StudioPowering your next chapter.Learn moreA made-up site, audited the way the tool audits a real one. Nothing here is a client.
- PositioningH1 present, 27 characters. Nothing in it names a service, an audience or an outcome.Needs attention
- SEO ReadinessTitle is 24 characters against a 30–65 target. No meta description.Needs attention
- AI ReadinessNo Organization schema, so an answer engine has nothing that says what this company is.Missing
- ConversionOne call-to-action found, reading “Learn more”.Needs attention
- Visual IdentityCustom fonts loaded, favicon set, OG image present.Clear
- Website CraftLight payload, fast response, few external scripts.Clear
“Powering your next chapter” is a fine line and it is doing no work. Nothing on the page — not the headline, not the title, not the schema — says what Northstar sells. Two of the six dimensions are strong, which is exactly why this is worth fixing: the craft is already there.
The six checks
What each score is actually reading.
The labels promise more than the checks deliver, so here is the exact reading behind each one — and the half most audit tools leave out.
- 01PositioningCan a first-time visitor tell what this is?What it reads
- Whether an H1 exists and is long enough to say something
- Whether the meta description is present and focused
- 02Visual IdentityDoes the page look deliberately made?What it reads
- Whether custom web fonts are loaded rather than browser defaults
- Whether a favicon is set
- Whether an OG image exists for link previews
- 03Website CraftIs it built with care?What it reads
- HTML payload size
- Server response time
- How many external scripts load
- How many stylesheets load
- 04SEO ReadinessIs the page set up to be found?What it reads
- Title length against a 30–65 character target
- Whether a meta description exists
- Whether a canonical URL is set
- Whether JSON-LD structured data is present
- 05AI ReadinessCan an answer engine tell who you are?What it reads
- Whether Organization schema identifies the business
- Whether FAQ schema is present
- Whether there is a concise answer block near the top
- 06ConversionDoes a visitor know what to do next?What it reads
- Whether any obvious call-to-action is detectable
- Whether an analytics tag is installed
The number, and its limits
It scores what is on the page. It does not have an opinion about your business.
The score is worth showing because every point is traceable to a check anybody can run by hand. It is worth qualifying for the same reason.
What the score can tell you
- Which of the six areas is weakest right now
- Exactly which check produced each deduction
- Which fixes are cheap and which are structural
- Whether the basics are in place before you spend on anything else
What it cannot tell you
- Whether your positioning is the right one to hold
- Whether the design is good, only whether it was made deliberately
- How the brand reads anywhere other than this page
- Whether customers actually understand you
- Whether you need a rebrand
A high score means the page is doing the legible things well. It does not mean the brand is right — and a low score is usually cheaper to fix than it looks, because most of the deductions are structural rather than creative.
- How does an AI brand audit work?
- This one fetches the page at the URL you give it, parses what is in the HTML, and runs a fixed set of checks against each of six dimensions. Each check either passes or does not, the dimension scores out of ten, and the findings that produced it are returned alongside. Because the checks are fixed, the same page scores the same way every time — which is what makes a score worth comparing against itself later.
What to do with a finding
A finding is a question, not a verdict.
The tool stops where a person should start. Each of these is a real deduction it returns, turned into the thing worth doing about it.
- What it returnsH1 is missing or too short — visitors may not understand what you do in 3 seconds.What to askDoes your first visible line name who it is for and what changes for them?Usually an hour of writing, not a project.
- What it returnsNo Organization schema — AI engines may misidentify your brand entity.What to askIs there anything on the page that tells a machine what this company is called and what it does?A developer task, and a small one.
- What it returnsNo obvious CTAs detected — add a clear primary action above the fold.What to askWhat is the single thing you want a first-time visitor to do?A decision first, then a button.
- What it returnsMeta description is missing or unfocused.What to askIf your page appeared in a list of ten results, what one sentence would earn the click?Copy, and it is the cheapest fix on this list.
None of these needs an agency. That is the point of running the free one first — it separates the things you can fix this week from the things that need somebody to think about your business.
- What should I do after a brand audit?
- Fix the mechanical deductions yourself — a missing meta description, an absent canonical, no structured data, no clear call-to-action. Then look at what is left. If the remaining problems are about what to say rather than whether it is marked up correctly, that is the point where a person is worth paying for, and it is a much better-defined brief than "our brand feels off".
Two different jobs
This one reads your page. The other one reads your business.
They are not tiers of the same thing, and the free one is not a trial of the paid one.
This free tool
Best when you want a fast, checkable read on what one page is communicating
- One public page
- Six fixed dimensions, scored deterministically
- The specific finding behind every deduction
- A prioritised list of fixes
- Free, immediate, no account
Professional brand audit
Best when the question is what the brand should be saying, not whether the page says it correctly
- Positioning across the touchpoints customers actually meet
- Messaging read against what the business actually does
- Identity and how consistently it is applied
- The sales material and the enquiry itself
- A person, forming a judgement, with evidence
- Is a free AI brand audit the same as a professional brand audit?
- No, and they answer different questions. The free tool checks whether one page carries the signals it should, mechanically and immediately. A professional audit looks at whether the brand is positioned and expressed well across everything a customer meets, which needs a person forming a judgement. Running the free one first tends to make the paid one cheaper, because the mechanical problems are already off the table.
A question this tool gets asked
Two of the six dimensions look like SEO. This is still not an SEO audit.
Worth being straight about, because the overlap is real and pretending otherwise would be the kind of thing this page exists to catch.
- Brand auditDoes this business present itself clearly and consistently?Reads the page as a person would meet it — what it says, how it looks, what it asks you to do.
- SEO auditCan search engines crawl, understand and rank this site?Reads the site as a crawler meets it — across pages, with keywords, links and indexing.
The honest overlap: a title, a meta description, a canonical and structured data matter to both, and this tool checks them because a page missing them is failing a visitor as well as a crawler. What it does not do is anything site-wide — no crawl, no keywords, no backlinks, no rankings.
SEO & AEO checker- Is a brand audit the same as an SEO audit?
- No. A brand audit asks whether a business presents itself clearly; an SEO audit asks whether search engines can crawl, understand and rank it. They share some ground — a page with no title, no description and no structured data fails both — but the questions differ, and so do the fixes. This tool checks one page for brand signals, several of which happen to be search signals too.
Where a finding leads
Different problems, different next steps.
Not every result points at hiring someone, and the ones that do point at different things.
- Fix it yourselfMissing meta description, no canonical, no structured data, no clear call-to-action. All mechanical, all cheap.No help needed
- The message is the problemThe page is built correctly and still does not say what you do. That is positioning, and it needs a person.Professional brand audit
- The brand system is the problemThe page looks unresolved because there is no system behind it to apply.Branding & identity
- The website is the problemThe craft scores are low and fixing them one at a time is not the answer.Websites
- It is a search questionThe page reads well and nobody is finding it.SEO & AEO checker
Background
Selected brand & digital work.
Projects where the brand and the website were built together, each listed with what was delivered.
- All work Every project, with what was delivered on each
- Companies we work with Who we have built alongside
Questions
Asked before running it.
- Is it really free?
- Yes, and there is no account, no trial and no locked result. The whole report appears on the page when the audit finishes.
- What do you need from me?
- A URL to a public page. Nothing else is required — the email box is optional and only used if you tick it.
- Which page should I give it?
- Your homepage, usually. It is the page most first-time visitors and most answer engines meet first, and it is where an unclear message costs the most.
- Can it audit a page behind a login?
- No. It fetches the page the way any visitor or crawler would, so anything that needs a login or blocks automated requests will not come back.
- Can it review visual consistency?
- Only the parts that are actually in the page: whether custom fonts load, whether a favicon is set, whether a share image exists. It does not look at your logo, your palette or how the design holds together — those need eyes.
- Does it tell me whether I need a rebrand?
- No, and be wary of a free tool that says it does. It can tell you the page is not communicating clearly. Whether that is a wording problem, a design problem or a positioning problem is the judgement a rebrand decision actually rests on.
- Will the same page score the same twice?
- Yes, unless the page changed. The checks are fixed rather than generated, which is what makes it useful to run again after you fix something.
- What happens to the URL I enter?
- It is sent to the audit service so the page can be fetched and scored, and the result is returned to your browser. If you tick the email box, your address is used to send you the report.
- How often should a brand be reviewed?
- The mechanical checks are worth re-running whenever the site changes materially — a new homepage, a new message, a redesign. The deeper questions about positioning move much more slowly and are usually worth revisiting when the business itself does.
- Why did my score change after a redesign?
- Usually because a redesign moves the things this measures. A new homepage often loses a meta description, a canonical or its structured data on the way out, which is a good argument for re-running it the week you launch.
- Can I use this for a competitor’s site?
- It will run on any public page. Reading a competitor’s findings is a reasonable way to see which signals they have bothered with, though what it tells you is about their page rather than their business.
- What if I disagree with a finding?
- Every deduction names the check behind it, so a disagreement is checkable rather than a matter of opinion. If the check is right and the deduction still feels wrong, that is worth a conversation — it usually means the page is doing something deliberate the tool cannot see.
Start here
Run it, then decide what deserves attention.
It takes one URL and gives you something checkable. What you do about it is the interesting part.