Case study · Social media campaign
Digital Green: Turning agricultural impact into posts people stop for
Digital Green builds AI-powered agricultural solutions for smallholder farmers. Branditify developed and ran a social media campaign that turned its impact into clear, data-led posts for stakeholders, governments and farmers.
- 3000%rise in engagement on Meta & Instagram
- 70%increase in video views on Instagram & YouTube
The project
Thought leadership, told from the field
The campaign set out to position Digital Green as a thought leader in AI-driven agricultural solutions, and to reach the people its work depends on.
Digital Green builds AI-powered agricultural solutions. Its audience runs from smallholder farmers to government organisations and development stakeholders.
Branditify developed and executed a strategic social media campaign for it, built on compelling content, impact-driven storytelling and data visualisation.
The technology is Digital Green’s own. Branditify’s part was the campaign: the strategy, the content and the posts that carried it.
What did Branditify do for Digital Green?
Branditify developed and executed a strategic social media campaign: the strategy, impact-led content and data-visualisation posts that positioned Digital Green as a thought leader in AI-driven agricultural solutions.
Who was the campaign speaking to?
Stakeholders, government organisations and smallholder farmers, globally.
What was the campaign trying to communicate?
Digital Green’s leadership in AI-driven agricultural solutions, told through its work with farmers.
The project at a glance
- Client
- Digital Green
- Category
- Agriculture & social impact
- Project type
- Social media campaign
- Scope
- Campaign strategy · Content · Impact storytelling · Data visualisation
- Platforms
- Meta, Instagram, YouTube
- Audience
- Stakeholders, governments, smallholder farmers
From field to feed
One fact, one face, one post
Each post takes one piece of Digital Green’s impact and makes it readable in a scroll: a hook at the top, a single figure set large, and the farmers it is about.
A hook
A question like “Did you know?”, or one line of context, set big at the top.
One figure
The key number in bold green, so the data is the headline.
The people
A photograph of the farmers the figure is about.
The mark
The Digital Green logo in the same corner of every post.
What campaign assets did Branditify create?
Data-led social posts and impact stories for Meta and Instagram, and video content for Instagram and YouTube.
How did the posts make the impact easy to understand?
Each one carries a single idea: a hook, one figure set large in green, and a photograph of the farmers behind it.
The results
What the campaign moved
The campaign’s reported results, platform by platform.
- 3000%rise in engagement on Meta & Instagram
- 70%increase in video views on Instagram & YouTube
- 150%boost in content published
The third figure measures output: how much more content went out, not how it performed.
What results does the campaign show?
Engagement on Meta and Instagram rose 3000%, video views on Instagram and YouTube rose 70%, and content published was up 150%.
What was delivered
A campaign, its content and its posts
- Social media campaign strategy
- Impact-driven storytelling
- Data-visualisation posts
- Content for Meta, Instagram and YouTube
Did Branditify build Digital Green’s AI technology?
No. The AI-powered agricultural solutions are Digital Green’s own. Branditify’s work was the social media campaign and its content.
Which Branditify services does this campaign prove?
Social Media, for the campaign strategy and execution, and Content & Creatives, for the posts and data visualisation.
Can Branditify run a similar campaign for another impact organisation?
Yes. An organisation with real impact to show, and audiences to reach, is a good fit. Tell us about yours through the enquiry form.
Related at Branditify
Where this work fits
Questions
About this project
What did Branditify do for Digital Green?
Branditify developed and executed a strategic social media campaign, with impact-led content and data-visualisation posts.
What results did the campaign report?
Engagement on Meta and Instagram rose 3000%, and video views on Instagram and YouTube rose 70%.
Did Branditify build Digital Green’s AI platform?
No. The technology is Digital Green’s own; the campaign was Branditify’s.
Which Branditify services relate to this campaign?
Social Media, and Content & Creatives.
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Have impact that deserves a bigger audience?
Tell us about your work and who you need to reach, and we will reply with how we would approach the campaign.