Branditify

Case study · Website + brand

Detail Driven: A car-detailing website that turns a service menu into a booked slot

Detail Driven is a car detailing and care business in Gurgaon. Branditify built its website, from the service menu to the booking form, and designed the brand, brochure and social posts around it.

Project
Website + brand
Category
Car detailing & care
Scope
Website, UX/UI, brand, print, social
Location
Gurgaon

See the booking path

Detail Driven website home page: Premier Car Detailing Service in Gurgaon, with Our Services and Book Your Slot buttons over a photo of the team
Detail Driven brochure cover: DETAIL in large white letters on red, a yellow sports car and the line Your car’s best friend
Detail Driven social post: Car detailing like never before, in bold yellow type over a dark car

The project

A lot of car care, and one place to book it

Detail Driven offers everything from paint protection film to a car wash, and needed a website that makes both the choice and the booking simple.

Detail Driven is a premium car detailing and care business in Gurgaon. Its work runs from paint protection film and ceramic coating to body shop repairs, car wrapping and washing, with a long list of add-on treatments.

Branditify built the website, including its UX/UI design, and designed the brand around it: the Detail Driven identity, a printed brochure and social content.

The website does one job above all: it helps a car owner find the right service and book a slot. The same black, yellow and gold, and the same close-up car photography, carry into the brochure and the social posts.

What did Branditify do for Detail Driven?

Branditify built the Detail Driven website with its UX/UI design, and designed the brand, a printed brochure and social content for the business.

Was Detail Driven a website project?

Yes, at its centre. Branditify designed and built the website, and the project also covered branding, brochure design and social content design.

Did Branditify also work on branding?

Yes. The scope included the brand design: the gold D monogram with its three car icons, and the black and yellow the website, brochure and posts share.

The project at a glance

Client
Detail Driven
Project type
Website + brand and creative
Category
Car detailing & care
Location
Gurgaon
Scope
Website development · UX/UI design · Branding · Brochure · Social content
Site credit
“Managed by Branditify” in the footer
Detail Driven website footer bar with the copyright line and the credit Managed by Branditify

FooterThe delivered site’s footer credit: Managed by Branditify.

From service choice to a booked slot

Fourteen services, one form

The site sorts a long list of car care into two tiers, then gathers every choice into a single booking form. The service a visitor reads about is the one they can pick.

Main servicesSix, each with a photo and a Read more link

  • PPF
  • Ceramic Coating
  • Detailing
  • Car Wrapping
  • Body Shop
  • Car Washing

Add-onsEight, in a lighter grid further down

  • Detail Car Washing
  • Dry Cleaning
  • Rubbing Polishing
  • Rubbing Glass Wax
  • Rain Resistant Coating
  • Rubber Coating
  • Interior Mat Pressing
  • Customized Alloy Wheels
Detail Driven services section: Professional Car Detailing, six service cards with photos for PPF, ceramic coating, detailing, wrapping, body shop and washing
Detail Driven booking form headed Schedule Your Car Makeover, with name, email, phone, service and message fields and an Appointment Now button
  1. From the first screen

    A Book Your Slot button beside Our Services.

  2. From any service

    Every card links on to the service in full.

  3. At the form

    Schedule Your Car Makeover: choose a service, add a message, request an appointment.

How were car-detailing services organised on the website?

In two tiers. Six main services lead the page with a photo and a Read more link each: PPF, ceramic coating, detailing, car wrapping, body shop and car washing. Eight add-on treatments sit in a lighter grid further down, from dry cleaning to customised alloy wheels.

How did the site move visitors toward booking or enquiry?

A Book Your Slot button sits in the first screen, every service card links on, and a Schedule Your Car Makeover form lets a visitor choose a service, add a message and request an appointment. A phone number stays in the header throughout.

Showing the work

Photos of the work, then the answers

Car care is bought on trust, so the page shows real cars being worked on, explains the process in three steps, and answers the questions owners ask before they book.

Detail Driven gallery section headed Spotless Perfection, Our Latest Creations, with photos of cars being detailed, polished and wrapped
GalleryThe work itself: a gallery of cars being detailed, polished and wrapped.
Detail Driven process and questions: three detailing steps with icons, then a list of common car-detailing questions
ProcessA three-step process and the questions car owners ask before they book.
Detail Driven add-on services grid headed Enhance Your Detailing Experience, eight treatments from detail car washing to customised alloy wheels
Add-onsEight add-on treatments sit in a lighter grid below the main services.

The brand, off the screen

The same black and yellow, on paper and in the feed

Branditify designed the brand the website carries, and took it into print and social.

The mark
A gold D monogram over the name, with three small car icons: simple enough to sit on a sign, a post or a brochure cover.
The brochure
A printed menu of services and packages, from paint protection film to add-on treatments, set in the same black, yellow and red.
Social content
Posts for services, events and festivals, each carrying the monogram and the same bold, heavy type.
Detail Driven brochure cover: DETAIL in large white letters on red, a yellow sports car and the line Your car’s best friend
BrochureThe brochure cover: red, yellow and a car at full size.
Detail Driven brochure page on paint protection film, with PPF options laid out in a grid on black and a car photo below
BrochureA brochure page on paint protection film, laid out like the website’s service cards.
  • Detail Driven social post: Protect your car’s beauty on every drive with PPF, over a red car on a road
  • Detail Driven social post: Car detailing like never before, in bold yellow type over a dark car
  • Detail Driven social post: Flawless, protected, pristine, over a close-up of a red car being wrapped
  • Detail Driven social post for Independence Day: a car wrapped in the colours of the Indian flag outside the Detail Driven studio

Did Branditify design brochure and social creative work?

Yes. The scope included brochure design and social content design: a printed brochure of the services and packages, and posts for service promotions, events and festivals, in the same black and yellow as the site.

What was delivered

A website, a brand and the pieces around them

  • Website development for Detail Driven
  • UX/UI design: a two-tier service menu and a booking form
  • Brand design: the D monogram and its black-and-yellow system
  • A printed brochure of services and packages
  • Social content for services, events and festivals

Did Branditify build an Auto Workshop Management system?

No. This project was Detail Driven’s public website and brand, not a workshop-management system.

Did Branditify build the Booking Platform Product?

No. The booking form is part of the public website, for appointment requests. It is not Branditify’s Booking Platform Product or any other software Product.

Which Branditify services does this project prove?

Premium Websites for the site, Branding & Identity for the brand, and Content & Creatives for the brochure and social content.

Can Branditify build something similar for another automotive service business?

Yes. A car-care, repair or detailing business with many services and bookings to take is a good fit. Tell us about your services through the enquiry form.

Questions

About this project

What did Branditify do for Detail Driven?

Branditify built the Detail Driven website with its UX/UI design, and designed the brand, a printed brochure and social content.

Was this a website design and development project?

Yes. The website was the centre of the project, with branding, brochure design and social content design around it.

Did the project include branding and brochure design?

Yes: the Detail Driven brand, a printed brochure of services and packages, and social posts.

Did Branditify build workshop or booking software for Detail Driven?

No. The booking form is part of the public website. The project did not include workshop-management or booking software.

Which Branditify services relate to this work?

Premium Websites, Branding & Identity, and Content & Creatives.

Can Branditify create a similar website for another automotive service brand?

Yes. Tell us about your services and how customers book today through the enquiry form, and we will reply with how we would approach it.

Start a project

Running a service business customers need to book?

Tell us about your services and how customers book today, and we will reply with how we would approach it.

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