Team
The people behind Branditify. Many disciplines, one brief.
Branditify’s team spans leadership, design, technology, content, marketing and operations. A project brings in the people its brief needs, and they work from that one brief, so the brand, the website, the software and the marketing are planned as one piece of work.
- Leadership
- Design
- Technology
- Content & marketing
- Operations
How the team works
One brief. The disciplines it needs.
A project starts as a business problem, not a list of deliverables. This is the usual shape of what happens next, and who picks it up at each step.
01The brief
Your business problem
What you sell, who buys it, and what has to change.
02Leadership
Direction and scope
Decides what the brief actually needs and which disciplines it brings in.
Shubham Kalra, Nishant Sardana, Jayant Kalra and Sourabh Kalra
03Design
Brand and interface
Turns the direction into an identity, a design system and screens people can use.
Nitin Dhupar
04Technology
The build
Builds the website, the app or the software, front end to back end.
Abhishek and Garima Goyal
05Content & marketing
Words, video and reach
Writes, films and edits the content, and runs the social media and marketing around it.
Sakshi, Ravi, Anamika and Akshita
06Operations
Delivery
Keeps the schedule and the handovers moving until the work ships.
Shikha
07Delivered
What you get
A launched brand, website, app, software system or campaign.
Not every project runs every step. A brand identity may never need the technology team, and a software build may never need video. The brief decides who is involved.
Leadership
Who leads Branditify.
The people who set the studio’s direction and shape the briefs it takes on. The disciplines further down do the work with them.
Shubham Kalra
Founder & CEO
Builds Branditify. Obsesses about brand, AI, and Marketing.
Nishant Sardana
Partner & CTO
Technical expertise with executive leadership.
Jayant Kalra
Director
Scaling Operations.
Sourabh Kalra
Co-Creator
Actively collaborates in developing, or producing a project.
The studio table
One brief on the table. The people around it change with the job.
Choose a kind of project to see which disciplines usually sit around its brief. It is a typical shape, not a fixed line-up.
The brief
A new identity for a business that is launching or repositioning.
Design leads, content writes the voice, and technology joins only if a website follows.
3of 5 disciplines
Usually at the tableLeadership, Design and Content & marketing
A website that has to explain the business and turn visits into enquiries.
Design and technology work side by side, content writes the pages, and operations keeps the launch on schedule.
5of 5 disciplines
Usually at the tableLeadership, Design, Technology, Content & marketing and Operations
A system built around how the business runs: a CRM, a portal, an operations tool.
Technology leads, design shapes the screens, and operations keeps the rollout moving.
4of 5 disciplines
Usually at the tableLeadership, Technology, Design and Operations
Content, video, social media and search work that keeps a brand in front of its buyers.
Content and marketing lead, design makes the creative, and leadership keeps the direction.
3of 5 disciplines
Usually at the tableLeadership, Content & marketing and Design
Leadership
At the table
Sets the studio’s direction and decides what each brief actually needs.
Shubham Kalra, Nishant Sardana, Jayant Kalra and Sourabh Kalra
Design
At the table
Brand identities, design systems, interfaces and campaign creative.
Nitin Dhupar
Technology
At the table
Websites, web apps and custom software, from the front end to the back end.
Abhishek and Garima Goyal
Content & marketing
At the table
Content strategy, video, social media and the marketing that carries the work to its buyers.
Sakshi, Ravi, Anamika and Akshita
Operations
At the table
Keeps projects, handovers and the studio itself moving.
Shikha
The studio, by discipline
The people who make the work.
Grouped by what they do. Each discipline links to the services it works on most, so you can see who stands behind each one.
Nitin Dhupar
Sr. Designer
Passionate about scaling design systems.
Technology
Websites, web apps and custom software, from the front end to the back end.
Abhishek
Tech Lead
Software engineer debugging life one line at a time.
Garima Goyal
Web Dev
Frontend + Next.js + React.
Content & marketing
Content strategy, video, social media and the marketing that carries the work to its buyers.
Sakshi
Marketing
Brand strategy, revenue growth, and team management.
Ravi
Sr. Video Editor
Handle complex multi-cam editing.
Anamika
Content Strategy
Film, motion, and post.
Akshita
Social Media
Driving growth and engagement.
Operations
Keeps projects, handovers and the studio itself moving.
Shikha
Operations
Keeps the studio shipping.
What this team ships
From people to output.
What the disciplines above make together. Each kind of output has its own service page; the finished projects are in the work.
Brands
Identities, brand systems and the guidelines that keep them consistent.
Made byDesign · Content & marketing · Leadership
Websites
Websites designed and built to explain a business and bring in enquiries.
Made byDesign · Technology · Content & marketing
Apps
Mobile and web apps, designed around the people who use them.
Made byDesign · Technology
Software
Custom systems for how a business runs: CRMs, portals and operations tools.
Made byTechnology · Design · Operations
Growth
Content, video, social media, search and campaigns.
Made byContent & marketing · Design
How this page fits the rest of the site
- Team
- A person and their role at Branditify.This page
- Service
- Something Branditify does for a client.Services
- Product
- A software system Branditify builds for how a business runs.Products
- Work
- A delivered project: proof of what the team made.Work
Questions
About the Branditify team.
Who leads Branditify?
Branditify is led by Shubham Kalra (Founder & CEO), Nishant Sardana (Partner & CTO), Jayant Kalra (Director) and Sourabh Kalra (Co-Creator). Shubham Kalra founded the company.
What roles are on the Branditify team?
The team spans leadership, design, technology, content & marketing and operations. The roles on this page are Founder & CEO, Partner & CTO, Director, Co-Creator, Tech Lead, Marketing, Sr. Designer, Sr. Video Editor, Web Dev, Content Strategy, Operations and Social Media.
Does Branditify have designers and developers?
Yes. On the design side: Nitin Dhupar (Sr. Designer). On the technology side: Nishant Sardana (Partner & CTO), Abhishek (Tech Lead) and Garima Goyal (Web Dev).
Who works on a Branditify project?
The people whose disciplines the brief needs. A new brand leans on design and content, a website adds technology, and custom software is led by the technology team. The mix changes with the project, so ask who would be involved when you first talk to the team.
How can I join Branditify?
Open roles and the freelancer network are on the Branditify careers page, linked at the end of this page.
How do I start a project with Branditify?
Use Start a project and describe the business, who it serves and what needs to change. To see what the team has already delivered first, the finished projects are on the work page.
Work with the team
Bring the brief. The right people pick it up.
Tell us what you sell, who buys it and what has to change. The people whose disciplines it needs take it from there.