Case study · Website
Lex Polaris: Making a complex legal practice easier to understand online
Branditify designed and developed the website for Lex Polaris, Advocates & Solicitors: one clear structure for a Gurugram law firm’s twelve practice areas, its principal advocate, its insights and the route to a consultation.
The brief
Twelve areas of law, and a visitor who needs one
Lex Polaris works across civil and criminal litigation, commercial disputes, real estate and RERA, corporate advisory, contracts, due diligence, notices and pleadings, risk and regulatory support, dispute resolution, property disputes and start-up advice. That range is the firm’s strength. On a website it is also a risk: twelve practice areas can quickly become a wall of legal language that leaves the visitor to do the sorting.
A visitor usually arrives with one matter in mind: a delayed flat, a notice to answer, a contract to review. The site had to say clearly who the firm is, help that person find the right area quickly, and make the next step obvious.
There was one more constraint, and the firm’s own notice on the site explains it: under Bar Council of India rules, Lex Polaris cannot advertise or solicit work through its website. So the site had to inform rather than sell.
What did Branditify do for Lex Polaris?
Branditify designed and developed the Lex Polaris website: the site’s structure, the design of every page type (home, about, the Expertise index, the practice pages, the principal advocate’s profile, insights and contact) and a responsive build for desktop, tablet and phone. The live site’s footer carries the credit: Designed by Branditify.
Was this a website project?
Yes. Lex Polaris is a website case study. It shows how Branditify plans, designs and builds a site for a professional practice with a lot to explain.
What was the main website challenge?
Presenting twelve practice areas without overwhelming a visitor, and doing it in a way that informs rather than advertises, because Bar Council of India rules do not allow advocates to solicit work online.
The project at a glance
- Client
- Lex Polaris, Advocates & Solicitors
- The firm
- Litigation, dispute resolution, real estate and RERA matters, and corporate advisory
- Based
- Gurugram and Delhi NCR, India
- Project
- The firm’s public website
- Branditify’s role
- Website design and development: information architecture, page structure, visual design and a responsive build
- What went live
- Home, About, Expertise, twelve practice pages, Principal Advocate, Insights, Contact, a disclaimer step, Privacy and Terms
- Live site
- lexpolaris.in (opens in a new tab)
The practice map
Four ways in, four ways onward
Every practice area can be reached from more than one place, and every practice page leads to four related areas. This is the site’s navigation, drawn from its own links.
Case study explanation · drawn from the live site’s links
Four ways in
The header menu and the Expertise page list all twelve areas, each with a one-line description. The home page leads with six, and the footer lists eight.
| Practice area | Header menu12 | Expertise page12 | Home page6 | Footer8 |
|---|---|---|---|---|
| 01Civil Litigation | Listed | Listed | Listed | Listed |
| 02Criminal Litigation | Listed | Listed | Listed | Listed |
| 03Commercial Disputes | Listed | Listed | Listed | Listed |
| 04Real Estate & RERA Matters | Listed | Listed | Listed | Listed |
| 05Corporate Advisory | Listed | Listed | Listed | Listed |
| 06Contract Drafting & Legal Documentation | Listed | Listed | Listed | Listed |
| 07Due Diligence | Listed | Listed | Not listed | Listed |
| 08Legal Notices & Pleadings | Listed | Listed | Not listed | Listed |
| 09Risk Management & Regulatory Support | Listed | Listed | Not listed | Not listed |
| 10Dispute Resolution | Listed | Listed | Not listed | Not listed |
| 11Property Disputes | Listed | Listed | Not listed | Not listed |
| 12Startup Legal Advisory | Listed | Listed | Not listed | Not listed |
Four ways onward
Each practice page ends with four connected areas, because real matters rarely stay inside one. Choose an area to see where its page leads.
Real Estate & RERA Matters links onward to Property Disputes, Due Diligence, Civil Litigation, Legal Notices & Pleadings.
How did Branditify organise the firm’s areas of expertise?
Each of the twelve areas has its own page, and every page follows the same structure. All twelve are listed in the header menu and on the Expertise page with a one-line description each, the home page leads with six headline areas, the footer lists eight, and every practice page links to four related areas.
How was the website made easier to navigate?
By giving a visitor several ways to reach the same page: the menu, the Expertise index, the home page and the footer. Someone who lands on a neighbouring area is one click from the right one, because each practice page links to four related areas.
The home page
The whole firm on one page, in the order a visitor needs it
The home page works as a summary of the firm. Here it is from top to bottom, cut into three columns, with each part numbered.
- The statement, with two routes: book a consultation or explore the expertise
- Five pillars: experience, dispute strategy, corporate advisory, real estate and RERA, courts and tribunals
- The firm, in two short paragraphs
- Six headline practice areas, then a route to all twelve
- The principal advocate
- Courts, authorities and forums
- Who the firm advises
- Insights
- The consultation invitation
- Footer: navigation, the practice index, contact details and the design credit
The practice pages
Twelve pages, one structure
Every practice page answers the same questions in the same order, so a visitor who has read one knows how to read all twelve.
Showing: Title and summary
The structure adapts where it should: on the contract-drafting page, “Matters we handle” becomes “Documents we handle”.
What kind of content structure was created?
One practice-page structure used across all twelve areas: a plain title and summary, an overview, how the firm can assist, the matters it handles, who it usually advises, its approach, four connected areas, common questions and a consultation invitation.
Professional context
Credibility, stated as a record
The firm’s experience, memberships and forums are set out as plain facts: briefly on the home page, in full on a dedicated profile page.
How does the website present professional trust?
Through facts rather than slogans: the principal advocate’s profile, bar association memberships, the forums the firm works before and the kinds of clients it advises, each in its own labelled section. The home page introduces them briefly and the profile page holds the detail.
First visit to first conversation
Built to inform, with a clear next step
A law firm’s site has to be careful about how it invites contact. This one explains its limits first, then makes the route to a consultation easy without pushing.
01
Before anything else
A first-time visitor sees a confirmation step that sets out the Bar Council of India position, links the privacy policy and terms, and gives agreeing and leaving equal weight.
02
On every page
Each page closes with the same invitation and two routes, a consultation or a WhatsApp message. The consultation button also stays in the header throughout.
03
When they are ready
The contact page puts direct lines, office details and hours next to an enquiry form. The form asks for the type of matter and says that sending it does not create a lawyer-client relationship.
Why does the Lex Polaris website open with a disclaimer?
Because, as the firm’s own notice explains, Bar Council of India rules do not permit advocates to advertise or solicit work through a website. The confirmation step makes clear that the site is there to inform, before anything else is shown.
How does a visitor get in touch?
Through the consultation button in the header, the invitation at the end of every page, WhatsApp, or the contact page, which has direct lines, office details and an enquiry form.
On a phone
The same structure, one column at a time
The phone version keeps the order and the voice of the desktop site, and simplifies how a visitor moves through it.
- Navigation
- The six header links and the consultation button become one menu, with Expertise as an expandable group.
- Grids
- Practice, forum and client cards stack into a single column, in the same order.
- Contact
- WhatsApp stays one tap away as a floating button, and consultation bands stack their two buttons.
How does the experience work on mobile?
The phone layout keeps the same pages and the same order. The header links collapse into one menu with the consultation button at the bottom, cards stack into a single column, and WhatsApp stays available as a floating button.
What was delivered
One firm, one coherent website
The complete public site, designed and built as one system.
- Home page
- About page
- Expertise index of twelve practice areas
- A practice-page structure used across all twelve areas
- Principal Advocate profile page
- Insights section with articles
- Contact page with direct lines and an enquiry form
- Disclaimer and confirmation step
- Privacy Policy and Terms of Use pages
- Responsive layouts for desktop, tablet and phone
What was actually delivered?
A complete public website: home, about, an Expertise index, twelve practice pages on one shared structure, the principal advocate’s profile, an Insights section, a contact page with an enquiry form, a disclaimer and confirmation step, privacy and terms pages, and responsive layouts.
Did Branditify build legal-practice software for Lex Polaris?
No. This project is the firm’s public website: its structure, design and build. It does not include matter management, billing or a client portal.
More website work
Other sites we designed and built
Questions
About this project
What did Branditify do for Lex Polaris?
Branditify designed and developed the Lex Polaris website: its structure, every page type and a responsive build for desktop, tablet and phone.
Was this a website design and development project?
Yes. It covered the site’s information architecture, visual design and development. The live site’s footer credits Branditify for the design.
How are the firm’s twelve practice areas organised?
Each area has its own page built on one shared structure. All twelve are listed in the header menu and on the Expertise page, the home page leads with six, and every practice page links to four related areas.
Why does the site open with a disclaimer?
The firm’s notice explains that Bar Council of India rules do not permit advocates to advertise or solicit work through a website, so visitors confirm they are there for information before continuing.
Did this project include legal-practice management software?
No. This was the firm’s public website. It did not include matter management, billing or a client portal.
Can Branditify build a website like this for another law firm?
Yes. The approach suits any practice with several areas to explain. Tell us about your firm through the enquiry form and we will reply with how we would approach it.
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Have a practice with a lot to explain?
Tell us what your website needs to make clearer, and we will reply with how we would approach it.