Case study · Beauty ecommerce
Lotus Professional: Skincare you shop by routine, not by catalogue
Lotus Professional is a skincare and beauty brand. Branditify crafted its ecommerce platform: a storefront that guides shoppers through a skincare routine, with product recommendations and a custom interface for skincare consultation.
- Facewash
- Toner
- Serums
- Moisturisers
- Sunscreen
The project
A skincare catalogue that helps people choose
The platform was designed to make shopping feel personal: guided by routine, by recommendation and by consultation, and quick on a phone.
Lotus Professional is a skincare and beauty brand that sells a wide range online.
Branditify crafted its ecommerce platform: the storefront and shopping journey, a product recommendation experience and a custom UI for skincare consultation, designed for speed and for mobile.
The storefront organises products the way people use them: a five-step routine from facewash to sunscreen, alongside best sellers and new launches.
What did Branditify do for Lotus Professional?
Branditify crafted the Lotus Professional ecommerce platform: the storefront and shopping journey, product recommendations and a custom interface for skincare consultation.
Was this an ecommerce project?
Yes. It was an ecommerce platform for a skincare and beauty brand.
What kind of brand is Lotus Professional?
A skincare and beauty brand that sells its range online.
The project at a glance
- Client
- Lotus Professional
- Category
- Beauty & skincare
- Project type
- Ecommerce platform
- Scope
- Ecommerce · UX/UI design
- Highlights
- Product recommendations · Skincare consultation UI · Speed & mobile
- Storefront
- Routine, best sellers, new launches
Shop by routine
Five steps, from facewash to sunscreen
Instead of one long catalogue, the home page lays the range out as a routine. Each step has a tile of its own, so a shopper can start from where they are in their day.
- Facewash
- Toner
- Serums
- Moisturisers
- Sunscreen
What was the product-discovery experience?
Guided rather than browsed: a five-step skincare routine, best sellers with add-to-cart buttons, product recommendations and new launches on the home page, and a product listing that filters by category, concern, ingredient and brand.
Did the project include a consultation interface?
Yes. A custom UI for skincare consultation was part of the scope. It is a shopping aid that helps people choose products, not medical or clinical advice.
The storefront
Every part of the page answers a shopping question
Down the home page, each section answers the next thing a shopper wants to know.
What’s on offer?
An offer banner at the top, with a row of short badges beneath.
What do people buy?
Season’s best sellers, each with a price and an add-to-cart button.
What’s new?
A new-launch banner with a video.
Is it safe to buy?
Safe payments, free shipping and delivery, and easy returns.
What was delivered
An ecommerce platform for a skincare range
- Ecommerce platform for Lotus Professional
- Storefront UX/UI design
- A product recommendation experience
- A custom UI for skincare consultation
- Designed for speed and for mobile
Is the skincare consultation a medical diagnosis?
No. It is a shopping aid inside the store that helps people find products. It gives no medical or clinical advice.
Which Branditify services does this project prove?
Ecommerce: the platform, the storefront and the shopping journey.
Which Industry does Lotus Professional relate to?
Beauty & Skincare Brands.
Can Branditify build a similar store for another beauty brand?
Yes. A skincare or beauty range that shoppers need help choosing from is a good fit. Tell us about yours through the enquiry form.
Related at Branditify
Where this work fits
More beauty & product work
Other product ranges made easy to choose from
Questions
About this project
What did Branditify do for Lotus Professional?
Branditify crafted its ecommerce platform: the storefront, product recommendations and a skincare consultation interface.
How does the store help shoppers choose?
It lays the range out as a five-step routine, with best sellers, recommendations and a consultation interface.
Does the consultation give medical advice?
No. It is a shopping aid for choosing products.
Which Branditify service relates to this project?
Ecommerce.
Start a project
Selling a range people need help choosing from?
Tell us about your products and your shoppers, and we will reply with how we would approach the store.