Project overview
Lotus Professional came to Branditify with growth ambitions and an outdated digital presence. We rebuilt the brand and the site, then layered SEO + AI on top so the system compounds quarter after quarter.
The challenge
Like most beauty / professional businesses, Lotus Professional was losing share to faster, better-designed competitors. The brand felt dated and the website couldn’t convert.
Strategy
A single accountable Branditify team owned strategy, brand, design, code, and growth. We rebuilt positioning, shipped a premium website on a marketer-friendly CMS, and launched search + AI playbooks.
Execution
Six-step Branditify process: Discover → Strategy → Design → Develop → Launch → Grow. Senior leads in every review, async-first comms, weekly demos, tight scope.
What we delivered
- Brand strategy + identity
- Premium website on modern stack
- SEO + AEO schema baked in
- Content + media production
- Analytics + tracking
- Post-launch growth retainer
