Case study · Consumer HealthTech
The Body Coach: Train, eat, progress, in one app
The Body Coach is a subscription fitness app. Branditify worked on its mobile experience, which joins structured workouts, recipes and meal planning, and progress tools, so a member’s whole routine lives in one place.
- Train
- Eat
- Progress
The project
Fitness, food and progress in one consumer experience
Subscription fitness succeeds when members come back. The experience keeps everything they come back for in one app.
The Body Coach is a consumer fitness brand with a subscription app for training, food and progress.
Branditify worked on the app’s mobile experience: an approachable product that combines structured workouts, meal planning, progress tools and habit-building.
The app’s own artwork puts food and training side by side, which is the point of the product: one routine, not two apps.
What did Branditify do for The Body Coach?
Branditify worked on The Body Coach’s mobile app experience, which joins workouts, meal planning and progress tools in one subscription product.
Was this a mobile app project?
Yes. The Body Coach is a subscription fitness app.
The project at a glance
- Client
- The Body Coach
- Category
- Consumer HealthTech · subscription fitness
- Project type
- Mobile app experience
- Structure
- Train · Eat · Progress
- Model
- Subscription
The member loop
A routine, not a library
A fitness app can be a shelf of workouts. This one is organised around a member’s week: what to do, what to eat, and how it is going, then back round again.
Train
Workouts and plans designed around the member.
Eat
Recipes and meal planning that fit the routine.
Progress
Tracking, challenges and motivation in the same product.
And back to Train: the habit is the product.
How does the experience combine training, food and progress?
As three parts of one routine rather than three separate tools: the plan says what to train, meal planning fits food around it, and progress, challenges and motivation bring the member back to the next session.
What does each part do?
Train holds workouts and plans designed around the member; Eat holds recipes and meal planning that fit the routine; Progress holds tracking, challenges and motivation.
What the work covered
A mobile experience for a subscription fitness product
- Mobile app experience for The Body Coach
- Training, food and progress organised as one routine
- Progress, challenges and motivation in the same product
Did Branditify make medical or weight-loss claims?
No. This case study is about the app experience. It makes no health, medical or fitness-result claim.
Did Branditify build the whole underlying business or platform?
No. The work was on the mobile app experience. The Body Coach’s programmes, content and business are its own.
Which Branditify service does the project prove?
App Development: a subscription mobile app experience.
Which Industry does The Body Coach relate to?
None of our current Industry pages. It is a consumer fitness app, and our fitness page is for gyms and studios.
Related at Branditify
Where this work fits
More app work
Other products people come back to
Questions
About this project
What is The Body Coach app?
A subscription fitness app that combines workouts, recipes and meal planning, and progress tools.
What did Branditify work on?
The app’s mobile experience.
Does this case study promise fitness or weight-loss results?
No. It describes the product experience only.
Which Branditify service relates to this project?
App Development.
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