Case study · Catering brand + website
SoulChef: A website that makes the food feel tangible
SoulChef caters weddings and corporate events in Ludhiana. Branditify created its brand identity and designed and built its website, where any menu idea can become a WhatsApp conversation.
The project
Catering is chosen long before the first plate
A caterer is chosen before anyone is served. The website has to show the food, organise it by occasion, and make the next conversation easy to start.
SoulChef Caterers & Events is a chef-led catering company in Ludhiana, Punjab. It caters weddings, corporate events, home functions and outdoor celebrations, with live food counters and décor and event support planned around the food.
Branditify created the SoulChef brand identity, including the logo, and designed and built the SoulChef website. Branditify’s 2026 Selected Digital Work describes the website as a hospitality website designed to make the food feel tangible, covering weddings, corporate events, menus, live counters, a gallery and direct WhatsApp planning.
The website has no enquiry form. Every page leads to a call or a WhatsApp message, and the menu catalogue lets a visitor shortlist dishes and send them as the start of that conversation.
What did Branditify do for SoulChef?
Branditify designed the SoulChef brand identity, including the logo, and designed and built its website: a page for each occasion, a menu catalogue with a shortlist, live-counter pages, a gallery, and call and WhatsApp paths throughout.
What type of business is SoulChef?
A chef-led catering company in Ludhiana, for weddings, corporate events and private celebrations, with live food counters.
Was this a website project?
Yes, and a branding project: Branditify designed the logo and brand identity, and designed and built the catering website, from the home page to the menus, the occasion pages and the gallery.
The project at a glance
- Client
- SoulChef Caterers & Events
- Location
- Ludhiana, Punjab
- Category
- Hospitality · catering
- Project type
- Catering website
- Delivered
- Brand identity · website design and build
- On the website
- Occasions · Menus · Live counters · Gallery · WhatsApp planning
The brand
The name, written by hand
Branditify designed the SoulChef brand identity. The logo sets the name in a handwritten script inside a ring that names what SoulChef does: wedding, catering and events.
Did Branditify design the SoulChef logo?
Yes. Branditify designed the SoulChef brand identity, including the logo, and carried it into the website it designed and built.
How does the logo appear on the website?
In the header of every page, in white on the dark bar, beside the words Caterers & Events.
From the menu to a message
The menu becomes the first message
Most catering conversations start with “what can you make?” On this website, they start with dishes the guest has already picked.
Browse the catalogue
Menus by occasion or by category, with a complete menu to download or share.
Add dishes to the discussion
Each dish has an Add to discussion button. The chosen ones gather in a tray.
Discuss on WhatsApp
One tap opens a WhatsApp message to SoulChef that lists every chosen dish.
How does WhatsApp planning work?
A visitor shortlists dishes in the menu catalogue and taps Discuss on WhatsApp. The message opens already written: the chosen dishes, each with its menu chapter, and a request to balance the menu for the occasion, venue and guest count.
Did Branditify build a Booking Platform or POS system?
No. Planning happens in a WhatsApp conversation or a call; the website has no booking engine, point-of-sale system or lead database.
Weddings, corporate events and more
Every occasion gets its own page
The home page starts with the gathering, not the kitchen. Weddings, corporate events, home functions and outdoor catering each open a page written for the way that event runs.
How are weddings and corporate events presented?
As pages of their own. The wedding page plans catering function by function; the corporate page times the food to the agenda.
Menus and live counters
Menus by occasion, counters for the moment
The menus follow the celebration first and the category second. Live counters, where food is made in front of guests, have their own section and their own page.
How are menus and live counters presented?
Menus start from the celebration: wedding and corporate menus, then vegetarian, non-vegetarian, Jain, desserts and beverages, with a complete menu to download. Live counters, from chaat and tandoor to global plates, are shown station by station.
The gallery
A gallery sorted by what you are planning
Food photographs do the persuading on a catering website. Here they are filtered the way people plan: service, food, weddings, live counters, corporate and décor.
How does the gallery help the experience?
It shows tables, counters and celebrations, and lets a visitor filter them by the part of the event they are planning, so a wedding family sees weddings and an office sees corporate service.
What Branditify delivered
The brand, and the website around it
Everything on this list is on the SoulChef website today.
- The SoulChef brand identity, including the logo
- The design and build of the SoulChef website
- A page for each occasion: weddings, corporate events, parties and outdoor catering
- A menu catalogue by occasion and category, with a complete menu to download
- A menu shortlist that opens a written WhatsApp message
- Live-counter pages, station by station
- A gallery filtered by the part of the event
- Call and WhatsApp actions on every page, and a bar that stays on screen on phones
Which Branditify services does the work prove?
Premium Websites, and Branding & Identity.
Which Industry, if any, does SoulChef map to?
None of our current Industry pages. SoulChef is a catering company, and its events support is planned around the food.
Related at Branditify
Where this work fits
More hospitality and website work
Other menus that lead somewhere
Questions
About this project
What is SoulChef?
A chef-led catering company in Ludhiana, Punjab, for weddings, corporate events and private celebrations.
What did Branditify do for SoulChef?
Branditify designed the SoulChef brand identity, including the logo, and designed and built the website.
How do visitors contact SoulChef from the website?
By call or WhatsApp, from any page. There is no enquiry form.
Which Branditify services relate to this project?
Premium Websites, and Branding & Identity.
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