Project overview
Bar 35 is a vibrant and energetic pub nestled in the heart of Mar Mikhael, Beirut. Designed for a youthful and dynamic crowd, the brand needed an identity that could capture the spirit of nightlife, music, conversations, drinks, and shared moments.
Branditify worked on the brand identity and visual language for Bar 35, creating a playful and engaging system inspired by numbers, luck, positive energy, and social connection. The goal was to make Bar 35 feel instantly inviting, memorable, and full of personality.
The identity was built to support the pub’s atmosphere across signage, menus, social media, event communication, merchandise, digital promotions, and on-ground nightlife experiences.
The challenge
The nightlife and pub category depends heavily on instant mood creation. A bar brand cannot look flat, corporate, or forgettable. It has to create a feeling before people even walk in. Bar 35 needed an identity that could stand out in a competitive nightlife location while appealing to a young, social, and energetic audience. The challenge was to make the brand feel playful and lively without looking chaotic, loud, or amateur.
Strategy
Branditify positioned Bar 35 as a good-vibes-first nightlife brand built around energy, luck, friendship, and memorable experiences. The number 35 became a key part of the brand story, creating space for symbolism around numbers, chance, luck, and positive energy. This gave the identity a more ownable hook instead of making it just another pub logo. The visual direction focused on boldness, movement, nightlife contrast, playful typography, and high-recall design elements. The brand needed to feel modern enough for social media, expressive enough for events, and strong enough for physical pub branding.
Execution
Branditify created a fresh and energetic visual identity for Bar 35 with a strong focus on nightlife relevance and brand recall. The design system was planned to feel youthful, social, and instantly recognizable. The identity was built around playful communication, bold visual elements, and a flexible brand language that could support both everyday pub branding and event-led campaigns. From digital promotions to offline touchpoints, the system helped Bar 35 communicate its personality with more clarity and consistency. The final output gave Bar 35 a stronger visual presence that reflects its atmosphere: vibrant, social, lucky, expressive, and built for unforgettable nights.
What we delivered
- Content + media production
- Analytics + tracking
- Post-launch growth retainer
- Logo and brand identity
- Pub visual language
- Number-inspired brand concept
- Typography direction
- Color direction
- Social media visual direction
- Event communication style
- Menu design direction
- Signage-ready identity assets
- Promotional design system
- Nightlife brand communication assets
