Case study · Pub brand identity
Bar 35: A pub identity that plays a numbers game
Bar 35 is a pub in Mar Mikhael, Beirut, made for a young, lively crowd. Branditify built its identity around the number in its name: a boxed logo, a cocktail menu where every number means something, and coasters that talk about luck.
The project
A pub with its number in the name
Bar 35 is built for good company and good energy. Its identity is playful, and it is built on numbers and luck.
Bar 35 is a pub in the heart of Mar Mikhael, Beirut, made for a young and dynamic crowd.
Branditify created its brand identity and visual language, and carried them onto the menus and coasters guests handle every night.
The idea is in the name. The identity treats 35 as a lucky number and turns the menu into a small game: every cocktail is numbered, and every number means something.
What type of business is Bar 35?
A pub in Mar Mikhael, Beirut, made for a young, lively crowd.
What did Branditify do for Bar 35?
Branditify created the Bar 35 brand identity and visual language: the boxed logo, the lucky-number idea, the numbered cocktail menu, the food menu and the coasters.
Was this a branding project?
Yes. It was a brand identity for a pub, with its printed applications.
The project at a glance
- Client
- Bar 35
- Category
- Pub & nightlife
- Location
- Mar Mikhael, Beirut
- Project type
- Brand identity + print applications
- Applications
- Cocktail menu, food menu, coasters
- The idea
- 35 is our lucky number
The numbers game
35 is our lucky number
The identity takes the number in the name and plays with it everywhere a guest looks: on the logo, down the menu and under every glass.
A numbered menu
Every cocktail has a number, from 01 to 19, set large down the page like a list of lucky numbers.
What’s your lucky number?
A panel on the menu matches each number to a word, from Party Animal to Dreamer, so choosing a drink becomes a small game.
Luck under every glass
Black and white coasters carry the logo and short lines about luck.
“Numbers rule all things!”
How does the number appear in the identity?
Everywhere. It sits boxed with BAR in the logo, it numbers every cocktail on the menu, and a “35 is our lucky number” panel invites guests to find what their own number says about them.
What did the Bar 35 identity include?
The boxed logo with EST. 2016, a black-and-white visual language, the lucky-number idea, the cocktail and food menus, and coasters.
The identity
Thin lines, a square frame, black and white
The logo draws BAR and 35 in thin, angular strokes and boxes them in a square, with the founding year beneath. Everything else follows it in black and white.
- The logo
- BAR over 35 inside a square frame, EST. 2016 underneath.
- The menus
- White sheets with condensed headings: numbered cocktails on one, starters, salads, sandwiches and mains on the other.
- The coasters
- Black with white type, or white with the black logo.
What was delivered
A logo, an idea and the print that carries them
- Brand identity: the boxed BAR 35 logo with EST. 2016
- The lucky-number idea and a playful visual language
- A numbered cocktail menu with a lucky-number panel
- A food menu
- Coasters
Did Branditify build software or a POS system for Bar 35?
No. The project was brand identity and print design, not software.
Which Branditify services does this project prove?
Branding & Identity: the logo, the visual language and the printed menus and coasters.
Can Branditify create a similar identity for another bar or restaurant?
Yes. A venue with a name or a story to play with is a good fit. Tell us about yours through the enquiry form.
Related at Branditify
Where this work fits
More food & drink work
Other brands built on one playful idea
Questions
About this project
What did Branditify do for Bar 35?
Branditify created the pub’s brand identity and visual language, and its menus and coasters.
What type of business is Bar 35?
A pub in Mar Mikhael, Beirut.
What is the idea behind the Bar 35 identity?
The number in the name. 35 is treated as a lucky number, and the cocktail menu is numbered so each drink’s number means something.
Did Branditify build software for Bar 35?
No. The project was brand identity and print.
Which Branditify service relates to this project?
Branding & Identity.
Start a project
Opening a bar or a restaurant with a story to tell?
Tell us about your venue and your crowd, and we will reply with how we would approach the identity.