Case study · SleepTech commerce
Sleep Number: Commerce on the surface, intelligence underneath
Sleep Number makes smart beds. Branditify worked on its commerce: a website that sells a connected product in plain shopping terms.
The project
Selling a bed that is also a device
A smart bed is a big, considered purchase with technology inside. The website has to make it feel like choosing a bed, not configuring a gadget.
Sleep Number is a sleep-technology and smart-home brand that makes connected beds.
Branditify worked on commerce for Sleep Number, which its 2026 Selected Digital Work sums up in one line: “Commerce on the surface. Connected intelligence underneath.”
The Sleep Number website shows what that means in practice: three collections, a side-by-side comparison, a two-minute quiz and a collection page with an Add to cart button, with the technology explained in a separate guide.
What did Branditify work on for Sleep Number?
Commerce for Sleep Number: the shopping experience of a connected sleep product, which Branditify’s 2026 Selected Digital Work lists under connected products.
What type of company is Sleep Number?
A sleep-technology and smart-home brand that makes connected beds.
Was the project ecommerce or web work?
Commerce: the portfolio places it under additional commerce and connected products, and points to the Sleep Number website, shown on this page.
The project at a glance
- Client
- Sleep Number
- Category
- SleepTech · smart home
- Project type
- Connected-product commerce
- The website
- Collections · Compare · Bed quiz · Collection pages · Smart-beds guide
- Portfolio line
- “Commerce on the surface. Connected intelligence underneath.”
Two layers
A shop on top, a smart product underneath
The website keeps the two apart. The shopping surface talks about collections, sizes and prices; the technology gets its own guide, in plain words.
Where the work sits
On the surface: commerce
Choosing and buying: collections side by side, a table to compare them, and a Shop now button under each.
Sleep Number’s own
Underneath: connected intelligence
The product’s own smart features, explained one card at a time. They belong to Sleep Number, and this case study describes them only as context.
What connected-product context did the experience communicate?
That the bed is connected: the smart features are explained in their own guide, in plain language, while the shopping pages stay about collections, sizes and the cart.
Did Branditify build the connected intelligence?
No. The connected intelligence is Sleep Number’s own; the work was on commerce.
From browsing to the cart
Four ways to arrive at the right bed
People shop for a bed in different ways. The website gives each of them a route, and every route ends at the same collection page.
Three collections, each summed up in a few lines. Browse the collections
Three collections, each summed up in a few lines and one button.
Compare: the three collections side by side, row by row. Compare them
The three side by side, with a row for each thing that differs.
The bed quiz, for people who would rather answer questions than read specifications. Or take the quiz
A two-minute bed quiz for people who would rather answer questions.
A collection page: choose the size, the model and the base, then add to cart. Choose and buy
Size, model and base on one page, then Add to cart.
What this page covers
The surface, not the intelligence
This is a commerce case study. The beds, their sensors and the intelligence inside them are Sleep Number’s own, and so are the claims on its website.
Did Branditify engineer Sleep Number’s smart-bed hardware?
No. The beds and their sensors are Sleep Number’s own.
Does this case study make sleep or health claims?
No. It describes commerce work, not what the product does for sleep or health.
Which Branditify services does the project prove?
Ecommerce.
Does Sleep Number map to a Branditify Industry?
Not to one of our current Industry pages. It is a smart-bed company.
Related at Branditify
Where this work fits
More sleep & commerce work
Other products for the home and the routine
Questions
About this project
What is Sleep Number?
A sleep-technology and smart-home brand that makes connected beds.
What did Branditify work on?
Commerce for Sleep Number.
Did Branditify build the smart features?
No. They are Sleep Number’s own.
Which Branditify service relates to this project?
Ecommerce.
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