Case study · Brand identity
HomeSofy: A name that looks ready for bed
HomeSofy is a mattress and sleep brand. Branditify designed its logo system: a wordmark that hides two quiet signs of sleep, a tagline lockup, a reversed version and an HS monogram.
The project
A calm name in a crowded aisle
Mattress brands tend to look alike. The identity needed to feel soft and trustworthy and still be remembered.
HomeSofy is a mattress and sleep products brand, with the tagline “Home of the Perfect Sleep”.
Branditify designed its identity: the primary wordmark, a lockup with the tagline, a version reversed out of purple, and an HS monogram for places too small for the full name.
The colour is a deep, restful purple on a pale lavender, and the lettering is round and soft, with two details that put sleep inside the name itself.
What type of company is HomeSofy?
A mattress and sleep products brand. It is not a real-estate or interiors business: the “Home” in the name is where the sleeping happens.
What did Branditify do for HomeSofy?
Branditify designed the HomeSofy logo system: the wordmark, the tagline lockup, a reversed version for dark backgrounds and the HS monogram.
Was this a branding project?
Yes. It was a logo and brand identity project.
The project at a glance
- Client
- HomeSofy
- Category
- Mattresses & sleep products
- Project type
- Logo + brand identity
- Delivered
- Wordmark · Tagline lockup · Reversed version · HS monogram
- Colour
- Deep purple on pale lavender
What the letters hide
Two signs of sleep, inside the name
Read quickly, it is just a name. Look again and the wordmark is already winding down.
A feather through the H
A soft, feather-like stroke sweeps across the first letter, so the name begins with something light enough to sleep on.
A sleeper in the moon
The o in “Sofy” becomes a crescent moon with a small figure asleep inside it, and two stars above.
The HS monogram keeps both ideas, so the brand still reads as HomeSofy when there is only room for two letters.
How does the logo say “sleep” without a bed in it?
Through two details in the letters: a feather-like stroke through the H and a crescent moon, with a sleeper inside it, in place of the o in “Sofy”.
Why a monogram as well?
For small spaces, such as an icon or a label, where the full wordmark would be too small to read. The HS monogram carries the same feather and moon.
The identity
One mark, on light and on dark
The same lettering works in purple on lavender, in white on purple, and cut down to two letters.
What was delivered
A logo system for a sleep brand
- Primary wordmark
- Tagline lockup: “Home of the Perfect Sleep”
- Reversed version for dark backgrounds
- HS monogram, with its construction
Does this case study make sleep or health claims?
No. It describes the identity only. The tagline is HomeSofy’s own line, and the page makes no claim about sleep or health.
Which Branditify services does this project prove?
Branding & Identity.
Does HomeSofy map to a Branditify Industry?
Not to one of our current Industry pages. It is a consumer sleep brand, and none of them covers mattresses.
Can Branditify design an identity for another consumer product brand?
Yes. A product brand that needs to be recognised on a shelf, a label and a screen is a good fit. Tell us about yours through the enquiry form.
Related at Branditify
Where this work fits
More identity work
Other names that carry their own idea
Questions
About this project
What did Branditify design for HomeSofy?
The logo system: wordmark, tagline lockup, reversed version and HS monogram.
Is HomeSofy a real-estate or interiors brand?
No. HomeSofy is a mattress and sleep products brand.
What does the tagline say?
“Home of the Perfect Sleep”, the brand’s own line.
Which Branditify service relates to this project?
Branding & Identity.
Start a project
Need a name that people remember in the aisle?
Tell us about your product and where people will meet it, and we will reply with how we would approach the identity.