Branditify

Case study · Performance marketing + SEO

OffLimits: Growth measured at every step of the funnel

OffLimits makes cereal it calls “offensively delicious”, with “nothing artificial”. Branditify ran its data-driven marketing: strategic ad placements, audience segmentation, creative optimisation and search visibility.

Project
Performance marketing + SEO
Category
Food & beverage · cereal
Channels
Paid media, search
Results
Six, reported across the funnel

See the funnel

OffLimits brand art: Offensively delicious cereal. Nothing artificial. Four cereal boxes on yellow, and illustrated characters sharing bowls of cereal

12,185 to 31,427monthly organic traffic

175%uplift in user sessions

The project

A loud cereal brand, grown online

The engagement combined paid media and search: putting OffLimits in front of the right people, and helping more of them find it on their own.

OffLimits is a cereal brand with a loud personality: “offensively delicious cereal, nothing artificial”.

Branditify’s part was data-driven marketing: strategic ad placements, audience segmentation and creative optimisation, together with work on search visibility.

The results are reported across the funnel, from visibility in search to conversion.

What did Branditify do for OffLimits?

Branditify ran data-driven marketing for OffLimits: strategic ad placements, audience segmentation, creative optimisation and search visibility work.

Was this a performance-marketing engagement?

Yes. Strategic ad placements, audience segmentation and creative optimisation were the core of it.

Was this an SEO project?

In part. Search visibility and organic reach grew alongside the paid media, and both are among the reported results.

The project at a glance

Client
OffLimits
Category
Food & beverage · cereal
Project type
Performance marketing + SEO
Methods
Ad placements · Audience segmentation · Creative optimisation · Search visibility
Organic traffic
12,185 → 31,427 a month
Results reported
Six

Across the funnel

From being seen to being bought

The results cover every stage, from visibility in search to conversion. Here each figure sits at the stage it measures.

  1. Visibility

    58%increase in visibility score

  2. Discovery

    158%surge in organic users

    12,185 to 31,427monthly organic traffic

  3. Visits

    175%uplift in user sessions

    73%growth in mobile traffic

  4. Conversion

    67%increase in conversion

Which growth metrics are documented?

Six: user sessions rose 175%, conversion rose 67%, organic users rose 158%, mobile traffic rose 73%, monthly organic traffic went from 12,185 to 31,427, and the visibility score rose 58%.

What work sat behind these results?

A mix of strategic ad placements, audience segmentation and creative optimisation, alongside work on search visibility and organic reach.

How the growth was driven

Paid media and search, working on the same brand

The engagement mixed four levers: three in paid media, one in search.

  • Strategic ad placements

    Paid media placed where OffLimits’ audience spends its time.

  • Audience segmentation

    Audiences split so each group sees the message meant for it.

  • Creative optimisation

    Ads tested and refined against how they performed.

  • Search visibility

    Work on how the brand shows up in search, and on organic reach.

OffLimits art on yellow: the wordmark, the lines Offensively delicious cereal and Nothing artificial, and four cereal boxes
The brand’s own line: “Offensively delicious cereal. Nothing artificial.”

What was delivered

Marketing and search, measured

  • Performance marketing: strategic ad placements
  • Audience segmentation
  • Creative optimisation
  • Search visibility and organic growth

Did Branditify redesign the OffLimits website?

That is not part of this case study, which covers marketing and search.

Did Branditify build a dashboard for OffLimits?

No dashboard or reporting product is part of this work. The figures are campaign and search results.

Which Branditify services does this case prove?

Performance Marketing, for the paid media, and SEO & AEO, for the search visibility and organic growth.

Can Branditify run a similar engagement for another consumer brand?

Yes. A brand with a strong voice that wants more people to find it, and more visits to convert, is a good fit. Tell us about yours through the enquiry form.

Questions

About this project

What did Branditify do for OffLimits?

Branditify ran performance marketing and search visibility work for the cereal brand.

How much did organic traffic grow?

Monthly organic traffic went from 12,185 to 31,427.

Did Branditify build the OffLimits website or a dashboard?

No. The work was marketing and search.

Which Branditify services relate to this project?

Performance Marketing, and SEO & AEO.

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