Case study · Consumer EdTech
Headway: Big ideas, small sessions
Headway is a microlearning app. Branditify worked on its mobile experience: bite-sized ideas from nonfiction books, a personalised experience, and short sessions designed to become a daily habit.
The app’s own store artwork, with its promise in one line.
The project
Learning engineered for the attention economy
A big library is not enough on its own. The experience has to fit into the day of someone who has five minutes and a phone.
Headway is a consumer EdTech app that turns nonfiction books into bite-sized ideas.
Branditify worked on its mobile experience: a microlearning product built around those bite-sized ideas, a personalised experience, and repeatable daily learning habits.
The difference is the unit. Not a whole book, and not an endless feed, but bite-sized ideas in short sessions.
What is Headway?
A microlearning app that turns ideas from nonfiction books into short daily sessions.
What did Branditify do for Headway?
Branditify worked on Headway’s mobile app experience: bite-sized nonfiction ideas, personalisation and a daily learning habit.
Was this a mobile app project?
Yes. Headway is a mobile microlearning app.
The project at a glance
- Client
- Headway
- Category
- Consumer EdTech · microlearning
- Project type
- Mobile app experience
- Built around
- Bite-sized ideas · Personalisation · Daily habit
Replace scrolling with microlearning
The same few minutes, spent differently
Headway competes with the feed for a few spare minutes. The product keeps the feed’s ease and swaps what fills those minutes.
Instead of
A scroll
Endless, easy, and gone by the time the phone is put down.
A few minutes of
A session
Bite-sized ideas from a nonfiction book, in a session of a few minutes.
Short sessions
Sized for the gaps in a day, not an evening.
Clear ideas
Bite-sized ideas from nonfiction bestsellers.
Daily momentum
Built to be repeated tomorrow, and the day after.
What is the microlearning experience?
Short sessions built around bite-sized, clear ideas from nonfiction books, sized to fit the spare minutes people usually spend scrolling.
How does the interface support short learning sessions?
By keeping each session short and built around clear, bite-sized ideas, so there is a natural place to stop and a reason to return the next day.
Personalisation
Ideas that fit the person reading them
The product experience incorporates personalisation, so it is shaped around the person using it rather than being the same for everyone.
How does personalisation appear in the product?
As part of the experience: the ideas and sessions a person sees are shaped around them, rather than the same list for everyone.
Did Branditify build Headway’s recommendation technology?
That is not part of this case study. The work described here is the mobile experience, not the technology that chooses what each person sees.
What the work covered
A mobile experience for daily learning
- Mobile app experience for Headway
- Short sessions built around bite-sized ideas
- A personalised, repeatable daily learning experience
Did Branditify guarantee learning outcomes?
No. This case study describes the product experience. It makes no claim about memory, attention, productivity or learning results.
Which Branditify service does the project prove?
App Development: a consumer microlearning app experience.
Which Industry does Headway map to?
EdTech Startups: Headway is a technology-first learning product.
Can Branditify work on a similar app?
Yes. A learning or content product that has to earn a place in someone’s day is a good fit. Tell us about yours through the enquiry form.
Related at Branditify
Where this work fits
More product work
Other products built around a daily habit
Questions
About this project
What did Branditify work on for Headway?
The mobile app experience for its microlearning product.
What is microlearning?
Learning in short sessions, built around bite-sized ideas.
Does this case study claim learning results?
No. It describes the product experience only.
Which Branditify service relates to this project?
App Development, with the EdTech Startups industry.
Start a project
Building a product that has to earn a place in someone’s day?
Tell us about your product and the few minutes it is competing for, and we will reply with how we would approach the experience.