Case study · Brand identity + launch page
Vertics: Giving an AI analytics product a brand before launch
Vertics is an AI startup whose product turns plain-language questions into dashboards and reports. Branditify designed its identity, brand book, social media guidelines and design elements, and the coming-soon page that introduced it with one waitlist action.
The project
An AI product that needed a recognisable face before launch
Vertics was preparing to launch an AI analytics product. It needed an identity people could remember, and a clear way to introduce the product before it opened.
Vertics is an AI startup. Its product is an analytics engine people talk to in plain language, asking for the dashboards, reports and insights they need instead of building them by hand.
Branditify’s scope was the logo and brand identity, a brand book with social media guidelines, the design elements, and the design of the coming-soon page.
The analytics engine itself is Vertics’ own product. Branditify’s work is the part people see first: a mark, a system for using it consistently, and a launch page with one clear action.
What is Vertics?
An AI startup building an analytics product that people use through natural language, asking for dashboards, reports and insights in plain words.
What did Branditify do for Vertics?
Branditify designed the Vertics logo and brand identity, a brand book with social media guidelines, the design elements, and the coming-soon page that invites visitors to join the waitlist.
Was Vertics a branding project?
Yes. Identity was the core of it: the logo, the brand book and social media guidelines, and the design elements, with the coming-soon page designed in the same system.
The project at a glance
- Client
- Vertics
- Category
- AI startup · analytics product
- Year
- 2025
- Project type
- Brand identity + launch page design
- Scope
- Logo & brand identity · Brand book & social media guidelines · Design elements · Coming-soon page design
- The mark
- A triangle and a parallelogram that overlap
Two shapes, one meeting point
The mark is where the technology meets its user
An AI product is hard to picture, so the Vertics mark doesn’t try to draw the AI. It joins two simple shapes, and the place where they overlap carries the idea.
The triangle
Stability, focus and growth: the steady side of a product people rely on to make decisions.
The parallelogram
Adaptability and transparency: a product that responds in real time and stays easy to use.
Where they overlap
Technology and people working together: complex AI meeting everyday needs.
- Drawn on a grid
- The mark is built on a construction grid, so it keeps its proportions wherever it appears.
- Clear at every size
- Simple enough for a favicon, strong enough for a billboard.
- Made to last
- A plain, modern form that doesn’t lean on passing trends.
Did Branditify create the Vertics logo and visual identity?
Yes. Branditify designed the Vertics mark, a triangle and a parallelogram that overlap, the lockup with the wordmark, and the identity around them.
What does the Vertics logo mean?
The triangle stands for stability, focus and growth; the parallelogram for adaptability and transparency. Where they overlap is the idea of the brand: technology and its users working together.
How did the brand make a complex AI product easier to understand?
By not drawing the AI. The mark uses two simple shapes and the point where they meet, and the launch page explains the product in one line before asking for one action.
The launch surface
One page, one message, one action
Before launch, the coming-soon page was where people met Vertics. Branditify designed it to say what the product is and ask for one thing: an email for the waitlist.
The lockup and a tag
The Vertics mark and name top left, a small Coming Soon tag top right.
The headline
“Get alerted when we launch”, with “alerted” set in the brand blue.
The promise
One line on the product, “Smarter conversations, seamless support—powered by AI”, and an invitation to the waitlist.
The action
An email field and a Notify Me button, with a separate consent box for marketing emails.
The reasons to join
Three cards: Priority Access, Exclusive Discounts and Dedicated Support.
The mark, made solid
On the right, the mark rebuilt as a floating 3D object, carrying the identity into the page.
Did Branditify design Vertics’s coming-soon page?
Yes. Branditify designed the coming-soon page: the layout, the message and the waitlist sign-up, all in the Vertics identity.
What was the purpose of the waitlist experience?
To register interest before launch. A visitor leaves an email to hear when Vertics goes live, with early access and launch pricing as reasons to join.
Is joining the waitlist the same as using the product?
No. The page only collects interest. The Vertics product itself is separate, and the page is how people hear when it opens.
The identity
A mark, a name and the rules for using them
Around the mark, Branditify set out the rest of the identity and the documents that keep it consistent.
- Navy
- Blue
- Sky blue
- Overlap blue
- Brand book
- The reference for using the mark, the name and the colours.
- Social media guidelines
- How the identity carries onto social channels.
- Design elements
- The shapes and details the identity is built from, ready to reuse.
Did Branditify create a brand book and social media guidelines?
Yes. Both were in the scope, together with the design elements.
Did Branditify manage Vertics’s social media?
No. The scope was social media guidelines, the rules for using the identity on social channels, not running the accounts.
What was delivered
An identity, its rulebook and a launch page
- Logo & brand identity: the two-shape mark and the vertics wordmark
- Brand book
- Social media guidelines
- Design elements
- The mark as an app icon, dark and light
- Coming-soon page design, with a waitlist sign-up
Did Branditify build Vertics’s AI analytics engine or its dashboards?
No. The analytics engine and its dashboards are Vertics’ own product. Branditify’s work was the identity and the coming-soon page design.
Which Branditify services does this project prove?
Branding & Identity: the mark, the identity, the brand book and guidelines, and the launch page designed in that identity.
Which Industry does Vertics relate to?
AI Startups: companies building AI products.
Can Branditify create a similar identity and launch experience for another AI startup?
Yes. An AI product that needs a recognisable identity, and a clear page before launch, is a good fit. Tell us about your product through the enquiry form.
Related at Branditify
Where this work fits
More product work
Other digital products we gave a clear face
Questions
About this project
What did Branditify do for Vertics?
Branditify designed the Vertics identity, brand book, social media guidelines and design elements, and the coming-soon page.
Was Vertics a branding project?
Yes, with the coming-soon page designed in the same identity.
Did Branditify design the Vertics coming-soon page?
Yes: its layout, its message and its waitlist sign-up.
Did Branditify build the Vertics AI analytics engine?
No. The engine is Vertics’ own product; Branditify’s work was the brand and the launch page design.
Which Branditify service relates to the project?
Branding & Identity.
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