Case study · Brand identity + posters
The Gabbar Fresh: Fresh meat, with a brand that has heat
The Gabbar Fresh sells fresh chicken and mutton. Branditify designed its logo, its brand identity and its posters: fiery letters on deep brown.
The project
Boldness, energy and trust, in one wordmark
The Gabbar Fresh presents itself as a premium meat brand. Its identity carries that energy from the logo into the posters that sell the food.
The Gabbar Fresh is a meat brand delivering fresh chicken and mutton. In its own words, it focuses on hygiene, taste and farm-to-table freshness.
Branditify designed The Gabbar Fresh logo and brand identity, and a set of posters. Branditify’s Portfolio & Credentials shows the logo on its deep brown ground, then the posters it leads.
The logo sets GABBAR in fiery yellow-to-orange letters between a white “The” and “Fresh”. The same pieces lead every poster.
What is The Gabbar Fresh?
A meat brand selling fresh chicken and mutton, which presents itself as premium, around hygiene, taste and freshness.
What did Branditify do for The Gabbar Fresh?
Branditify designed the logo and the brand identity, and a set of posters that carry them.
Was this a logo and branding project?
Yes: logo design and brand identity, with posters as the third part of the scope.
The project at a glance
- Client
- The Gabbar Fresh
- Also written
- Gabbar Fresh
- Category
- Fresh meat · chicken and mutton
- Project type
- Brand identity + posters
- Delivered
- Logo design · brand identity · posters
The logo
Fiery letters on deep brown
Branditify’s credentials describe the logo as bold, energetic and trustworthy, modern yet playful. It has few parts, and each does a job.
GABBAR, on fire
Chunky, bouncing capitals in a yellow-to-orange gradient: in the credentials, the rich flavour and freshness of the food.
The and Fresh, in white
Two short words in clean white letters above and below the name, so the whole logo reads at a glance.
Deep brown
The ground the logo sits on: in the credentials, warmth and a strong connection to good food.
Colour, read from the artwork
- Deep brown
- Fire yellow
- Fire orange
- White
What visual language was used?
Fiery gradient lettering for the name, from yellow to orange, clean white type for “The” and “Fresh”, and a deep brown ground. The posters add hand-lettered scripts and food images around the same logo.
Posters
The identity, at poster size
Posters are part of the scope. Each puts the logo, or the brand’s hand-lettered style, at the top and the food at the centre.
Did the project include posters?
Yes. Posters are part of the scope: a delivery poster and a weekend grill menu led by the logo, and a hand-lettered grill poster in a retro style.
How does the identity carry into the posters?
The logo leads, on the same dark, warm grounds, and the fiery yellow and orange return in the headlines and offers.
What Branditify delivered
The logo, the identity, the posters
Everything on this list is part of The Gabbar Fresh identity or its posters.
- The Gabbar Fresh logo
- The brand identity: fiery lettering, white type and deep brown
- A delivery poster led by the logo
- A weekend grill menu
- A hand-lettered grill poster
Did Branditify build the website or an ecommerce platform?
No. The work is the logo, the brand identity and the posters; no website or online shop is part of it.
Did Branditify manage social media?
No. Branditify designed the posters; no social media management is part of the work.
Which Branditify Services does the project prove?
Branding & Identity, for the logo and identity, and Content Creatives, for the posters.
Which Industry page does the client map to, if any?
None of our current Industry pages. The Gabbar Fresh is a fresh-meat brand, not a restaurant or café.
Related at Branditify
Where this work fits
More food brand work
Other food brands with a point of view
Questions
About this project
What is The Gabbar Fresh?
A fresh-meat brand selling chicken and mutton.
What did Branditify design?
The logo, the brand identity and a set of posters.
Is Gabbar Fresh the same brand?
Yes. The brand is The Gabbar Fresh, also written Gabbar Fresh.
Which Branditify services relate to this project?
Branding & Identity and Content Creatives.
Start a project
Selling fresh food behind a quiet brand?
Tell us what you sell and where people meet it, and we will reply with how we would build the identity and the posters around it.