Case study · Enterprise web
FWD Group is a pan-Asian insurance brand. Branditify designed its website experience around lifestyle storytelling, with clear routes to its markets, its newsroom, its ESG work and its careers.
The project
The website treats insurance like a lifestyle brand, and still gets every kind of visitor to the right place.
FWD Group is a pan-Asian insurance brand. Its website has to serve customers across several markets, journalists and people looking for a job, while telling one brand story.
Branditify’s part was the website experience: UX/UI design, interaction design and brand storytelling, with a design approach built on accessibility and engagement.
The design leads with lifestyle stories, not policies, and turns the home page into a set of clear doors: to each market, to the news, to what makes FWD different, and to jobs.
A pan-Asian insurance group.
Branditify designed the FWD Group website experience: the UX/UI, the interaction design and the brand storytelling, with routes to its markets, newsroom, ESG and careers.
Yes. It was an enterprise website experience for an insurance brand.
The project at a glance
One brand, many doors
Under a lifestyle headline, a row of short links sends each visitor where they need to go. The navigation carries the same routes on every page.
For customers: the route to FWD in their own market.
For the press and the curious: the newsroom.
For anyone meeting the brand: its story.
For people looking for work: careers.
The navigation repeats the structure: The FWD difference, About us, ESG, Newsroom, Join us, and a Locations button.
Through a market link on the home page, “Insurance in our markets”, a Locations button in the navigation, and a location finder listing each market, so a visitor on the group site can find the right products and resources for where they are.
The top of the page tells a lifestyle story; the links beneath it and the navigation carry the corporate content: the newsroom, ESG, the company story and careers.
Lifestyle first
The home page opens with people and their passions, in FWD’s orange. When the story changes, the frame stays: a story on top, short links beneath.
A rooftop concert at sunset, the line “Celebrate living”, and four links beneath.
A family in orange, links to markets, news and jobs beneath, then an orange “Celebrate living” section.
Further down
Below the home-page stories, the same system carries the brand story, the newsroom, a careers invitation and a location finder: the same type, the same cards, the same orange.
“We’re flying the flag for a new approach to an old industry”, then an orange “Celebrate living” section.
The latest news as a row of cards, then “Looking for a job you’ll love? Maybe we should talk”.
Ten markets, from Cambodia to Vietnam, each a click from the right products and resources.
What was delivered
No. The work was the website experience. This case study does not cover FWD’s policies, portals or insurance systems.
Premium Websites: the design of an enterprise website experience.
Yes. A large brand with many audiences to serve from one site is a good fit. Tell us about yours through the enquiry form.
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Questions
Branditify designed the FWD Group website experience: UX/UI, interaction design and brand storytelling.
Yes. FWD Group is the pan-Asian insurance group behind the FWD Insurance brand.
No. The project was the website experience, not insurance software.
Premium Websites.
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