Case study · Event campaign creative
Coca-Cola / Flow Fest: One key visual, every surface of a festival
Flow Fest 2024 is Coca-Cola’s urban music festival in Mexico City. Branditify’s credentials show selected creative for its presence, adapted placement by placement.
The project
A festival is a lot of surfaces
A key visual has to survive a wall, a screen in the back of a car and a poster read at walking speed. This work is that adaptation.
The Coca-Cola Flow Fest is an urban music festival; the 2024 edition took place at the Hermanos Rodríguez Racetrack in Mexico City, as the credentials describe it.
Branditify’s Portfolio & Credentials presents selected creative for Coca-Cola’s Flow Fest presence: the Coke Studio and Coca-Cola Flow Fest lockup, and the artwork carried across the placements the deck labels itself — an OOH take-over, walls, in-car tablets, and a piece for after the festival.
That is the whole of what this page claims. Branditify did not create the festival, did not run Coca-Cola’s campaign, and did not produce the event.
What Coca-Cola / Flow Fest work is shown here?
Selected creative for Coca-Cola’s presence at Flow Fest 2024: the lockup and key visual, and the artwork adapted for an OOH take-over, walls, in-car tablets and an after-festival execution.
Was this a full Coca-Cola campaign?
No. The credentials show creative for one festival presence, not a brand campaign, a media plan or a strategy engagement.
Was Branditify responsible for the entire event?
No. Flow Fest is Coca-Cola’s festival. Branditify’s credentials show creative work for it, nothing more.
The project at a glance
- Client
- Coca-Cola
- Project
- Flow Fest 2024
- Where
- Hermanos Rodríguez Racetrack, Mexico City
- Project type
- Selected event campaign creative
- Placements shown
- OOH take-over · muros · tablets · after-festival
The placements
The same artwork, four ways to meet it
The credentials label each placement itself. Every one keeps the lockup, the flowing lines and the red.
OOH take-over
The lockup at full scale, with the flowing lines running underneath it.
Muros
Walls carrying the key visual, the performer piece and a Spanish-language poster together.
Tablets
The in-car screen: the same red, a short line and a QR code, read at arm’s length.
After the festival
“Keep the flow alive” — the piece that runs once the weekend is over.
What creative work is evidenced?
The Coke Studio and Coca-Cola Flow Fest 2024 lockup and its key visual, adapted across the four placements the credentials label: the OOH take-over, the walls, the in-car tablets and the after-festival execution.
Are event attendance figures Branditify results?
No. The festival’s own scale belongs to the event, not to this work. No attendance, reach or performance figure is claimed here.
The artwork
Red, a wave, and one piece of type
The system is small on purpose: Coca-Cola’s red, the black wave that runs through every piece, the Coke Studio roundel beside the Flow Fest lockup, and headlines in the festival’s own voice.
How does the artwork hold together across placements?
By keeping the same three things in every piece: the red ground, the black flowing lines, and the Coke Studio and Flow Fest lockup. Only the message and the crop change.
What Branditify delivered
Selected creative for the festival presence
Everything on this list is visible in Branditify’s credentials for this project.
- The Coke Studio and Coca-Cola Flow Fest 2024 key visual
- An OOH take-over execution
- Wall placements, in Spanish, for the festival
- The in-car tablet placement with its QR code
- An after-festival execution
Which Branditify Service does this project genuinely prove?
Content Creatives: campaign artwork adapted across placements. It does not prove brand strategy, media buying, event production or social media management.
Does it map to a Branditify Industry page?
No. None of our current Industry pages is an honest owner for a global beverage brand’s festival creative.
Does it prove a Branditify Product?
No. No system, platform or software is part of this work.
Related at Branditify
Where this work fits
More campaign and print work
Other artwork built to be adapted
Questions
About this project
What is Flow Fest?
Coca-Cola’s urban music festival; the 2024 edition was held in Mexico City.
What did Branditify do?
Selected creative for the festival presence, adapted across placements.
Did Branditify run the campaign or the event?
No. Neither the campaign nor the event is Branditify’s work.
Which Branditify service relates to this project?
Content Creatives.
Start a project
One idea that has to work on every surface?
Tell us where it has to live — a wall, a screen, a weekend — and we will reply with how we would build it.